This global-character portal has been created in the goal of promoting Serbia on the Internet, which assembles a great variety of good-quality contents in all areas of life. It is a database and listing of all institutions, associations and economy subjects in the country and Diaspora as well as a platform that gathers them all into one network. It represents Serbia’s ID through the promotion of brands in the area of culture, sports, tourism, gastronomy, history, arts...

The main feature of the www.myserbia.net is a specially designed category “community” which is a distinctive communication tool enriched with many specific interactive contents (posting photos and one’s own video clips, publishing desired information, writing blogs, creating interactive address books, recommending favourite places to go out to users around the globe).

The portal has officially opened In the beginning of February 2008. Its campaign had, however, started six months before, with the online broadcasting of Zdravko Colic’s concert at Belgrade stadium “Marakana” on June 23rd 2007.

My Serbia’s target group is population ageing from 20 to 45 years.

Web: www.myserbia.net